DESCRIPTION
This campaign raises awareness on the social issue of screen overconsumption sweeping our digital age. Phones are widely fundamental universal tools meant to connect us but have become a dependent distraction in our daily lives, damaging our mental and physical health. This animated short aims to continuously spread awareness of this addictive problem by acknowledging its harmful effects. The project provides achievable solutions to reduce excessive consumption and dependency with an engaging and informative visual style.
SKILLS USED & LEARNED
// Illustration
// Motion Design
// Storyboarding
// Duik Bassel
// Adobe Creative Suite
01 — PROJECT DETAILS
Adolescents are susceptible to developing an obsessive and impulsive behavioural addiction to their phone, known as nomophobia, causing symptoms of severe anxiety and depression. I conducted extensive research and surveying to identify addiction aspects, such as behaviour and consumption levels.
02 — CREATIVE PROCESS
Elaborately written storytelling and compelling visuals tell an engaging message, offering a vividly emotional experience to captivate the audience. A base colour palette of dark and dreary tones powerfully evoke danger and reflects our unhealthy habit. A survey was crafted in tandem with the animation to collect demographic insights on opinions and comprehension of the message, coupled with an analysis of average screen time.
03 — RESULT
This case study highlighted the impact of excessive phone consumption on mental and physical health, mainly focusing on adolescents vulnerable to nomophobia. Through a research-backed animated short, the project offers practical solutions in an engaging visual style, aiming to inspire reflection and positive behavioural change in our tech-driven society.
LET’S BUILD
SOMETHING GREAT
TOGETHER