DESCRIPTION
Are you looking for a new experience to kickstart your love of food? Maybe reclaim a lost passion for the culinary arts? Look no further. This collaborative student project seeks to innovate the traditional restaurant dining experience in a post-pandemic world. Offering an interactive scavenger hunt adventure and social experience in the culinary arts unlike anything seen on the Sunshine Coast, featuring a carefully curated menu showcasing a wide variety of food supplied by local sponsors, finishing the day with a beachside picnic.
SKILLS USED & LEARNED
// Google Analytics & SEO
// Webflow CMS
// HTML & CSS
// E-commerce
// UI/UX Design
01 — PROJECT DETAILS
During the pandemic, tourism and many local businesses were greatly affected. Still, ease in restrictions has made our goal to give back to the community possible, allowing us to show what this Coast can offer. A website accompanies their social media to purchase tickets and receive further details. It had reached its goal of selling 5 group tickets, and the event went off without a hitch, leaving with an enjoyable experience and guests wanting more.
02 — CREATIVE PROCESS
A clean and comprehensive single-page layout design aims to provide a linear and fluid experience for the user to digest content easily. Intuitive interactions and straightforward navigation to access content without unnecessary noise. Parallax imagery adds motion to a static design. I used Photoshop and Illustrator to create graphical elements and retouch images—Webflow as the CMS and hosting platform.
Stage One
The initial wireframe idea was to determine the site's proper navigation and structure for a multi-page layout. An issue with a map view and menu item selection is that it exposes the user to content that otherwise should be kept mysterious to fit the brand. A login requirement to access features is ultimately unnecessary for a one-time application, so an email listing for updates is already sufficient.
Stage Two - Final Sitemap
This more condensed sitemap simplifies the navigation into a single-page structure, focusing on event details and ticket options, which are crucial parts. The map overview section was removed to adhere to the brand's mystery theme and simplify food prepping for sponsors with pre-selected package deals.
The sans-serif typeface chosen for the website has an exceptionally formal and elegant style. A formula determines a consistent scale of lettering size, line height and margin spacing.
Heebo Bold - Heading
Weight: 700 / Size: 40px / Line-height: 40px - 1.0em / Margin: 20px
Weight: 700 / Size: 40px / Line-height: 40px - 1.0em / Margin: 20px
Heebo SemiBold - Subheading
Weight: 600 / Size: 15px / Line-height: 19.5px - 1.3em / Margin: 7.7px
Weight: 600 / Size: 15px / Line-height: 19.5px - 1.3em / Margin: 7.7px
Heebo Regular - Body
Weight: 400 / Size: 15px / Line-height: 19.5px - 1.3em / Margin: 7.7px
Weight: 400 / Size: 15px / Line-height: 19.5px - 1.3em / Margin: 7.7px
Complimentary vibrant picnic blanket colours that boast generosity and passion for local cuisine. This event has a playful and wonderful endearing picnic experience.
// HEX #9AAC83 // RGB 154 172 131
// HEX #F8C9C9 // RGB 248 201 201
03 — RESULT
In summary, the ticketing website developed for the event was a critical factor in its success, selling out with the participation of five groups. The website's practicality, responsiveness, and functionality as a small e-commerce site contributed to a seamless user experience. It effectively organised event information and ticketing options, streamlining the process and enhancing overall event management. The website's impact was evident in the successful outcome, highlighting the importance of a well-executed online platform in achieving event success.
LET’S BUILD
SOMETHING GREAT
TOGETHER